I'm so excited about this time of year, fall is my favorite and all the food it brings with it! Lots of foods I didn't have growing up like pumpkin and squash.
Colman's Mustard is an excellent subject for me because it is from my home town of Norwich in Norfolk.
Colman's Mustard is a very powerful flavor, which is funny, because it looks just like American mustard but certainly does not taste the same. We always enjoyed seeing our American friends go into a pub and use this Mustard, as it has the same effect as eating a mouthful of Horseradish!
In 1814 Jeremiah Colman began making mustard at a water mill near Norwich in the village of Bawburgh. It was born from experiments geared around creating a tangy flavor, it comes from a blend of brown mustard (Brassica juncea) and white mustard (Sinapis alba). In 1855 the firm introduced its distinctive yellow packaging and bull's head logo, and in 1866 it was granted the Royal Warrant as manufacturers of mustard to Queen Victoria. Her Majesty’s household still uses Colman’s today.
The mustard comes in powder also, I like to use the powder in my cooking, especially salad dressings and I always include it in my famous cheese scones!
The Mustard Shop in Norwich is a tourist attraction, and it is an historic part of Norwich. It opened in 1973 but has been threatened with closure a few times, and the historic trust has now taken it over as a museum shop.
One of the key factors in building Colman’s into the household brand it is today was the advertising. The advertisements have surely not been forgotten, and a whole section of the shop is dedicated to displaying different forms of advertising from throughout the decades. You can also look at the tins and various forms of packaging that have been used over the last century to hold this yellow substance. Not surprisingly it has always been yellow, but the shapes and materials have varied. Naturally, you can also buy some memorabilia like fridge magnets, embroidery kits, war-time tin replicas, cups, spoons, cook books, and even a mouse mat. There also a lot of cookbooks on display – and all the recipes include mustard in one shape or another.
The Mustard shop has moved to the Royal arcade opposite the famous outdoor market. If you visit Norwich both these attractions are a must see.
thanks for reading - be back soon
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